The Entertainment Blog
The Entertainment Blog
Before the trailers drop or the reviews roll in, a movie’s first impression is often its poster. These bold, eye-catching images don’t just advertise a film—they become part of its identity. Some even outlive the films themselves, becoming cultural icons that define genres, eras, and careers.
From minimalist designs to detailed illustrations, iconic movie posters blend visual artistry with smart film marketing to create lasting impressions. They’re more than promotional tools—they’re snapshots of cinematic history.
In this post, we’ll revisit the legendary posters that didn’t just sell tickets—they helped shape the cinema legacy we still celebrate today.
A great movie poster captures the essence of a film in a single frame. It entices, intrigues, and lingers in the viewer’s mind—long after the credits roll.
For decades, these posters have decorated bedroom walls, film classrooms, and pop culture museums. Let’s explore the ones that made history.
Design by: Roger Kastel
Few posters are as instantly recognisable as the gaping maw of the shark rising toward an unsuspecting swimmer. Simple, chilling, and unforgettable, the Jaws poster became a masterclass in suspenseful film marketing.
Why it’s iconic: It conveys fear, mystery, and danger—all without a single drop of blood. A perfect companion to one of the first summer blockbusters.
Legacy impact: Set the standard for thriller and horror poster design. Still imitated, rarely topped.
Design by: Indika Entertainment Advertising
The poster featuring Uma Thurman lounging with a cigarette and a pulp novel captures the film’s noir-meets-pop-culture aesthetic. The retro design, complete with a faux worn-out book cover, screams cool.
Why it’s iconic: It breaks conventional poster design with a stylistic nod to vintage pulp novels—setting the tone for Tarantino’s offbeat storytelling.
Legacy impact: Instantly recognisable and endlessly parodied, this poster helped define the ‘90s indie film boom.
Design by: Tom Jung (original); Drew Struzan (re-releases)
A heroic Luke Skywalker, a mystical Princess Leia, a looming Darth Vader—the Star Wars poster is pure space opera drama. Jung’s painted art introduced audiences to a galaxy that would change pop culture forever.
Why it’s iconic: It blends myth, fantasy, and action in a way that invites audiences into an entirely new world.
Legacy Impact: Launched a new era of franchise film marketing and cemented the poster as a collectable art form.
Design by: Dawn Baillie
This minimalist poster features Jodie Foster’s face with a death’s-head hawkmoth over her mouth. Look closer, and the skull on the moth’s back is actually composed of human bodies—a nod to surrealist art.
Why it’s iconic: It’s eerie without being graphic, intellectual yet unsettling—mirroring the film’s psychological depth.
Legacy impact: Raised the bar for horror and thriller posters, proving subtlety can be more disturbing than gore.
Design by: John Alvin
A glowing finger touches another—E.T. and Elliott, echoing Michelangelo’s Creation of Adam. This image captures the film’s heart and wonder in one simple gesture.
Why it’s iconic: It’s magical, emotional, and immediately evocative of Spielberg’s timeless story about connection.
Legacy impact: One of the most beloved posters of the ’80s. A defining image for both Spielberg and Amblin Entertainment.
Design by: Saul Bass
Bass’s swirling red graphic and stark typography are instantly recognisable. The poster’s abstract design reflects the film’s psychological complexity and disorienting narrative.
Why it’s iconic: Its bold minimalism redefined poster art and set a new design standard for decades to come.
Legacy impact: Saul Bass’s work became a blueprint for modern visual branding in film.
Design by: S. Neil Fujita
A simple black-and-white image of puppet strings paired with an elegant serif font. It’s clean, commanding, and ominous—just like the film itself.
Why it’s iconic: It embodies power, control, and subtle menace without showing a single face.
Legacy impact: It’s now a universal visual shorthand for mafia cinema.
Design by: John Alvin
Deckard stares over a dystopian cityscape lit in neon and choked with smoke. It’s both noir and sci-fi, retro and futuristic.
Why it’s iconic: It captures the film’s gritty yet beautiful vision of the future in classic ’80s painted style.
Legacy impact: Became emblematic of cyberpunk aesthetics and helped define sci-fi cinema legacy in visual design.
Design by: Ignition Print
A burning bat symbol scorched onto a skyscraper’s side. No words. Just visual storytelling.
Why it’s iconic: It used minimalist imagery to build hype, tapping into anticipation and mystery.
Legacy impact: Marked a shift toward mood-driven, teaser-style film marketing for modern blockbusters.
Design by: Stylorouge
Gritty, stylish, and rebellious, the black-and-white photos of the cast paired with bright orange type captured the film’s raw energy and countercultural spirit.
Why it’s iconic: It looked like a punk album cover—perfect for the edgy, youth-driven narrative.
Legacy impact: Ushered in a wave of bold, character-centric posters for indie and British cinema.
Movie posters serve a dual role—as marketing tools and as standalone works of art. The best ones:
They’re a key part of a film’s cinema legacy, often recognised even when the movie isn’t.
These iconic movie posters didn’t just sell tickets—they captured imaginations, shaped trends, and helped define entire genres. Their impact extends far beyond the theatre lobby. Through powerful design, they’ve become lasting symbols of storytelling, nostalgia, and cultural identity.
As film marketing continues to evolve in the digital age, posters still hold a timeless appeal. They remain our first glimpse into a story, our most enduring image of its world, and often, our favourite piece of its history.
So next time you see a poster that stops you in your tracks, take a moment to appreciate it—because you might just be looking at the next piece of cinema history.